12 Brands People Say Have Declined in Quality and Now Rely on Their Reputation

Wrong Parcel. Confused arab woman looking at open cardboard box at home and frowning, shocked middle eastern female disappointed about shipping mistake, feeling angry because of bad delivery service

When it comes to shopping, quality is an essential factor to consider. Spending money on a product is frustrating, only to have it fall apart after a few uses. Recently, people on a social media platform shared their opinions on which brands have taken a turn for the worse.

1.Levi’s

Leesburg. Virginia. USA. December 21, 2022 Levi's 511 jeans. Row of multi-colored branded pants. Selective focus.
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While Levi’s is iconic for its denim, many consumers have reported a decline in durability and fabric quality over the years, especially for their non-premium lines. Some attribute this to changes in manufacturing processes and cost-cutting measures.

2. Coach

Kuala Lumpur - 1.1.2021 Exclusive Coach Sling Bag with engraved name at side.
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Once a symbol of luxury handbags, Coach has faced criticism for overexpanding and introducing too many outlet-exclusive products, which diluted its prestige. Though it has recently tried to rebrand, some believe the quality hasn’t fully returned to its former glory.

3. H&M

BEIJING, CHINA - JANUARY 18, 2015: H & M store; H & M Hennes & Mauritz AB (H&M), a Swedish multinational retail-clothing company, exists in 55 countries and as of 2013 employed around 116,000
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One user noted that H&M’s quality used to be decent for the price, with a lot of variety. However, they observed a decline in quality after a while. The user mentioned that everything started to lose shape and even ripped after a couple of washes, and they ended up with only a houndstooth blazer from the Premium section that lasted.

4. Anthropologie

Orlando, Florida, USA - January 28, 2022: An Anthropologie store in Orlando, Florida, USA. Anthropologie is an American clothing retailer.
Editorial credit: JHVEPhoto / Shutterstock.com

According to the second person, Anthropologie, a popular clothing and home decor retailer has declined in quality over the years. The user stated that the items in stock at the two physical stores near them were always made of polyester and overpriced, resembling Forever 21 items. The user noted that the products available on Anthropologie’s website, such as expensive cashmere sweaters and silk dresses, were of better quality than those in the physical stores.

5. Uggs

BELGRADE, SERBIA - DECEMBER 8 2020: Ugg logo in front of some of their boots for sale in a shop. Ugg is an american footwear brand known for their sheepsking boots.
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According to a user’s assertion, the quality of Uggs, a well-liked sheepskin boot brand, has diminished over time. The user stated they owned a pair from 8th grade through college, around 2003. However, in recent years, the user has found that a pair of Uggs can only last for up to two years.

6. Calvin Klein

SHANGHAI-DEC. 8, 2014. Calvin Klein outlet. China expect to be the world top luxury-goods market within five years and will be also Calvin Klein's fast-growing market this year, CEO Tom Murry said.
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The once-beloved Calvin Klein underwear has fallen from grace, as a user laments the shrinking quality, inconsistent sizing, flawed construction, paper-thin fabric, and disappointing durability.

7. J.Crew

Toronto, Canada - February 10, 2018: J.Crew storefront in the Eaton Centre shopping mall in Toronto. J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer.
Editorial credit: JHVEPhoto / Shutterstock.com

A loyal follower of J.Crew for years, the user’s heart sank as they voiced their disillusionment with the brand’s waning quality, leaving them crestfallen and searching for a new fashion haven. While the user has accumulated many pieces from J.Crew, they have noticed a decline in quality over the last few years. The user now resorts to buying used J.Crew items on eBay, finding them better quality than the new items in stores.

8. Aritzia

East Rutherford, NJ, USA - August 16, 2022: An Aritzia store at the American Dream mall in East Rutherford, NJ, USA. Aritzia Inc. is a Canadian women's fashion brand.
Editorial credit: JHVEPhoto / Shutterstock.com

The once-promising Aritzia, a beacon of Canadian fashion, has left one user disenchanted and crestfallen, their disappointment palpable as they recount their fading loyalty to the boutique chain. Despite their high prices, the user felt that the quality of the clothing could have been better and lived up to their expectations.

9. Lululemon

KUALA LUMPUR, MALAYSIA - CIRCA JANUARY, 2020: entrance to Lululemon store in Pavilion Kuala Lumpur shopping centre.
Editorial credit: Sorbis / Shutterstock.com

Once a symbol of high-quality and innovation, Lululemon’s reputation has been tarnished in the eyes of regular customers as they grieve the brand’s plummeting standards over the past few years, leaving them longing for the days of yore.

They claimed that the leggings, once known for their durability and quality, wear out quickly and are easily torn. The person also complained about the brand’s need for more consistency in sizing, making it difficult to find the right fit.

10. Lucky Brand

Houston, Texas, USA - February 25, 2022: Lucky Brand store in a shopping mall. Lucky Brand Jeans is an American denim company.
Editorial credit: JHVEPhoto / Shutterstock.com

According to a dissatisfied user, Lucky Brand is no longer reliable as their products have become hit or miss. While they used to be a staple in the user’s wardrobe, now only half of their purchase is satisfactory.

11. Zara

Inside a zara store
Editorial credit: monticello / Shutterstock.com

Finally, an individual expressed that the quality of Zara’s clothing has declined significantly. The person recalled buying clothes from the brand in high school that lasted a decade, but now they find that Zara’s clothing only lasts a few washes and is more expensive. This sentiment was echoed by many other consumers who have noticed a significant drop in quality over the years.

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